Sony NEX-3 with 18-55mm lens NEW LOW PRICE

Now photographers can enjoy the superlative picture quality and shooting responses prized by DSLR users in two beautifully compact new cameras that are brilliantly easy to use.

Joining the α family, the NEX-3 DSLR-quality imaging with the convenience of interchangeable lenses in a sleek new design that slips easily into a jacket pocket or bag. In contrast with conventional DSLR models, the ‘mirrorless’ construction shrinks the thickness of the camera to just 25.4mm (NEX-3, excluding grip and mount) at their slimmest point.

At the heart of nex cameras is a newly-developed Exmor™ APS HD CMOS sensor with a resolution of 14.2 effective megapixels. Far larger than the sensor inside conventional compact cameras, its key to the extremely low image noise and creative defocus effects that are familiar to DSLR users.

Still and video image quality is further refined by the powerful BIONZ processor that ensures speedy DSLR-style shooting reflexes with quick, precise autofocus and minimal shutter lag. Both cameras can also capture fast-moving action with a high-speed burst of full-resolution images at up to 7fps (AF/AE fixed from first frame).

An elegant, uncluttered user interface – featuring a new ‘never get lost’ menu – makes the powerful creative possibilities of the NEX-3 accessible to enthusiasts and step-up users alike. Shooting parameters are easily accessed via an intuitive control wheel and two soft keys. Turning the control dial, for example, allows depth of focus changes to be previewed ‘live’ on the LCD³, giving effortless control over beautiful, pro-style portraits. Further help for novice users is provided by on-screen shooting tips and a friendly help guide.

Images and camera settings are displayed on the big, bright 7.5cm (3”), Xtra Fine LCD with TruBlack technology that tilts up or down for comfortable viewing in any shooting position. The screen features an auto-brightness function for excellent visibility, even when you’re outdoors. TruBlack screen technology enables an even more vivid, high-contrast view of images and camera settings.

Compatibility with a wide range of interchangeable lenses dramatically expands the artistic possibilities of the E-mount camera system.

Ideal for everyday shooting, the low-profile E 16mm F/2.8 (SEL16F28) ‘pancake’ lens minimises bulk when the camera is being carried in a coat pocket. Its field of view can be boosted even further by the VCL-ECU1 Ultra Wide Converter and VCL-ECF1 Fisheye Converter that deliver high-definition optical performance in a sleek, co-ordinated design.

Featuring in-lens Optical SteadyShot image stabilisation for clearer handheld images, the E 18-55mm F/3.5-5.6 zoom (SEL1855) is a perfect travel partner. The NEX-3 is available in kit form with either lens, or as a double-lens kit that provides even greater shooting versatility.

An optional LA-EA1 Mount Adaptor extends compatibility to the α family of 30 lenses, plus a huge range of other legacy A-mount lenses (Manual Focus only).

The NEX-3 are also the first α cameras to offer the extra convenience of HD video recording. At the touch of a dedicated Movie REC button, the NEX-3 shoots HD video with stereo sound as compact MPEG4 files that are ideal for PC storage and web sharing.

The NEX-3 are the first α cameras featuring Sweep Panorama. Just press the shutter button and swing the camera side-to-side or up and down. A high-speed burst of frames is stitched together automatically to create detail-packed 23 megapixel panoramas with a 226 degree effective angle of view

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. Panoramic files can also be enjoyed in stunning 3D on compatible BRAVIA™ 3D televisions.

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As previously introduced on the DSLR-A550, Auto HDR has been further refined. The NEX-3 can now shoot a high-speed burst of three images at different exposure values that are electronically combined in the camera. This produces a single High Dynamic Range image with extended highlight and shadow detail.

Both cameras come supplied with a super-compact clip-on flash that attaches via the smart accessory terminal when needed for low-light shooting. Other optional accessories include the FDA-SV1 Optical Viewfinder plus colour coordinated cases and shoulder straps.